Posts Tagged ‘realtor’

Using Social Media to Generate Leads, Sell Homes, and Build Your Brand

Posted on: March 14th, 2013 | No Comments

Social_mediaIf you’re a realtor, it’s time to buy into the selling power of social media.  According to research by the National Association of Realtors, more than 90% of home buyers used the internet during the home buying process in 2012.  63% of home buyers took at least one virtual home tour via the web.  Internet searches for real estate agents grew by 46% from 2011 to 2012.  The written word is quickly becoming just as powerful as the spoken word when it comes to pushing your name, your brand, and your offerings. Before you start posting, tweeting, and connecting, here are some helpful tips for managing your social media content:


  • Create a clear, concise description to use for all of your social media profiles.  For example, say, “I am a residential real estate agent, based in Chester County, specializing in single-family homes. Check out my website:”

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What a great way to say THANK YOU to our REALTORS! Oreo Cookie Pops!

Posted on: August 31st, 2012 | No Comments

When Gail and Mike opened their home inspection business, Gail got tasked with handling Marketing for the business.  “I am not a big fan of marketing and wanted to give him back that job after my first tour of cold calls at realtors’ offices.  Some were nice, but most just wanted me to go away, which I was glad to do,” she says.


Gail loved to bake and knew this skill would elicit smiles as soon as she walked into the offices.  Now her treats have become baked Thank You’s for the referrals received and friendships fostered.   Now in their sixth year in business, colleagues always ask for the secret recipe.  Hopefully it will foster the same level of success Gail has had with it.


This recipe has a “Back to School” theme, but feel free to get creative, depending on the time of year and the people receiving these delicious and fun treats!



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Our home inspection company's history began in 1991 with the establishment of American Home Inspection. Over the course of the following seven years, a home inspection business prototype was developed that could be implemented anywhere in the United States. Our founders believed they had a unique methodology of providing homebuyers and sellers with consistent, professional and unbiased home inspections. © 2012. All Rights Reserved.